Consulting

Enhanced and protected the design of a global planning product while accommodating several end market requirements.

Ran design workshops to assess, consolidate, and prioritize requirements from multiple teams across the globe.

Effectively collaborated with a development and functional team across 10 countries to deliver the product to each end market.

Designed and deployed a Trade Marketing solution including Store Assortment Optimisation, Resource Optimisation, Media Optimisation, Sales Planning, and Trade Promotion Management.

Successfully enabled the end-to-end deployment of this solution across 5 new markets through training of end-users, guided user acceptance testing, defect resolution, change requests, and change management.

Built automated reports using SQL, PowerBI, and an Enterprise Performance Management framework to allow end business users to deep dive through large datasets in a structured manner.

Provided actionable insights of the ecommerce retail business to enable targeted campaigns.

Increased operational efficiency for the nationwide direct marketing activity by optimizing resource allocation and identifying fraudulent resource behaviour.

Analysed extremely large historic datasets, created live reports for real time execution tracking, and designed algorithms to alert for potential fraud.